How would you summarise what Muff Trading AG does?
Muff Trading is active in the international trade of raw materials. We are specialised in sourcing minerals and concentrates from South America.
How do you develop your products and services?
In trading we have to reinvent ourselves every day and adapt to external influences and the demands of our customers and suppliers.
What were the stumbling blocks on the way to success and how did you overcome them?
The biggest stumbling block was the first one. In the very capital-intensive industry, there are few young entrepreneurs who have the courage to start from scratch. Before the opening, I received a lot of negative comments regarding my new start. Thanks to the support and advice of my father, I finally decided to take this step. I am pleased to have been able to confirm my decision with very strong growth over the last few years.
When and why did Advanon come into play?
Phil Lojacono (Advanon’s founder) studied with me in Lucerne and we became very good friends.
Did the decision to join Advanon influence your growth, if so how?
Thanks to Advanon, MUFF TRADING has more working capital available. This helps us to finance part of our growth.
What do you like most about Advanon?
As a FinTech, Advanon has a very good balance between technology and personal customer contact.